What we do and how we do it


Auwau® was founded with the purpose of delivering easy-to-learn and easy-to-use self-service features for the IBM Spectrum Protect infrastructure (previously known as IBM Tivoli Storage Manager/TSM, and now IBM Storage Protect). The pursuit of this purpose has led to our product, Cloutility®, which is a web-based software solution for organizations wanting to provide their backup/data protection infrastructure as a service, i.e. "Backup-as-a-Service" (BaaS), installed on-premise so our customers control where their data is stored. From the beginning, the foundation has always been the ability to reflect our customers’ own organizations and business models in a secure role-based multi-tenant (and multi-level) environment, and over the years, Cloutility has grown to provide a host of self-service features, custom reporting, automated recurring billing capabilities, managed and documented data-deletion handling and more, with support for multiple backup infrastructures from multiple vendors.

Today, Cloutility is used by managed service providers and large enterprises around the world to manage petabytes of data and thousands of end customers.

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In everything we do, we believe in challenging the existing processes and tools by thinking differently.

We do this by deconstructing and rethinking complex tasks into simple-to-use, user-friendly workflows (without sacrificing control and manageability).

Our product is a software solution for providing backup-as-a-service which is beautifully integrated with IBM Spectrum Protect, IBM Spectrum Protect Plus and Rubrik.


"You walk in as a customer. You walk out as a friend."

                       Thomas Bak, CEO of Auwau


We do the majority of our work remotely, but we're based in Copenhagen, Denmark.

Saxhøjvej 33
2500 Valby

(+45) 3211 2222

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IBM ISM Library Excellence Award 2012
IBM Tivoli Award: Best Cloud Solution 2013
IBM Beacon Award 2013
Ready for IBM Storage 2017
Top 10 IBM solution provider 2021